AT&T Interactive

Your single source for local ads

The [YP] Local Ad Network provides mobile and online publishers access to one of the most comprehensive sources of local ads, from nearly one million advertisersi. The industry's largest sales forceii of over 5,000 media consultants ensures the [YP] Local Ad Network provides locally relevant ads from advertisers across 4,600 business categories. Our cross-platform distribution network spans online, mobile and IPTV channels. More than 300 publishers receive ads from the [YP] Local Ad Network today, including Yahoo!, Bing, Citysearch, Where, Telenav and Layar.

Mobile Local Ad Network and In-app Local Ads

We are expanding our mobile display advertising capabilities with the launch of in-app local ads on our mobile local ad network. In-app local ads enable publishers to serve locally targeted mobile display ads based on a user's location. It's now easier than ever for mobile publishers to tap into the [YP] Local Ad Network with a solution providing high eCPMs and high fill rates

Early results yielded eCPMs three times higher than that of comparable ad network sources. Advanced ad targeting capabilities means that no matter where users are, or what their interests might be, we can serve local advertising relevant to them, helping publishers maximize revenue.

[YP] Local Ad Network reaches multiple platforms including Online, Mobile and IPTV

Who We Work With

1. i. Ads from Internet advertisers accessible via AT&T Ad Solutions and 3rd party relationships, as of June 2010
2. ii. Gordon Borrell, CEO of Borrell Associates, July 2010
3. iii. As reported by Pinger on its Textfree with Voice app Pinger Case Study

iPhone is a registered trademark of Apple, Inc.

Bing is a trademark of Microsoft Corporation in the United States and/or other countries.