AT&T Interactive Mobile Ad Network

New Opportunities

Mobile technology has made a seismic impact on the way we all live our daily lives. We’re dedicated to transforming the enormous benefits already enjoyed by consumers into new opportunities for advertisers and publishers.

Accelerating Audiences

Overall mobile usage is surging at an exponential rate, but that doesn’t mean we plan just to ride the wave. We’re actively expanding our distribution partners to best position our network for long-term growth.

Timely Technology

In our fast-paced world time isn’t money, staying with the times is money. Our research and development teams at AT&T Interactive are actively tackling new technology to engage and track consumers so our advertisers stay ahead of the curve with the timeliest tools to achieve their goals.

About AT&T Interactive

AT&T Interactive, a subsidiary of AT&T Inc, manages and delivers online and mobile advertising products across AT&T’s media platforms, reaching 16.3 million wired broadband customers and 77 million wireless customers1.

As an industry leader in creating local search products and services, AT&T Interactive empowers consumers to find and connect with businesses across the devices and interactive platforms they use most - including online, mobile and TV. By taking the best of local and new media, AT&T Interactive is creating cost-effective advertising solutions that generate leads for advertisers.

Mobile

Reaching consumers on the go

Capitalizing on the natural connection between local search and mobile, AT&T Interactive has developed an array of mobile products and features that enhance the YELLOWPAGES.COM (YP.COM) experience for on-the-go consumers. AT&T Interactive has combined its full suite of mobile advertising assets to create the AT&T Interactive Mobile Ad Network. The new network features mobile ad inventory integration with industry-leading properties such as AT&T MEdia Net, the number one mobile carrier portal, and YP.COM, AT&T Interactive’s flagship local search property.

Online

Increasing advertiser reach across leading Internet sites

Led by the 25th largest website in the U.S., YELLOWPAGES.COM, the AT&T Interactive Network is the #19 web property in the U.S., receiving more than 38 million monthly unique visitors during the month of January 20092. The YELLOWPAGES.COM Network, which is distributed to leading Internet sites, mobile phones and AT&T U-verseSM TV, provides advertisers the expanded reach they need to effectively capture the attention of consumers anytime, anywhere.

TV

Connecting local businesses and consumers with a few clicks of the remote control

AT&T Interactive’s iTV local search property is the YELLOWPAGES.COM interactive local search channel on AT&T U-verse with more than a million viewers across the country. AT&T has deployed U-verse TV in 79 major markets across 16 states.

at&t | Interactive Mobile Ad Network