Press Release
YELLOWPAGES.COM AND INFOSPACE'S SWITCHBOARD ANNOUNCE DISTRIBUTION AGREEMENT
PASADENA, Calif. and BELLEVUE, Wash. | Thursday, May 26, 2005
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YELLOWPAGES.COM, a joint venture between SBC Communications (NYSE: SBC) and BellSouth (NYSE: BLS), and Switchboard, a wholly-owned subsidiary of InfoSpace, Inc. (NASDAQ: INSP), today announced a distribution agreement to feature YELLOWPAGES.COM, SBC SMARTpages.com and BellSouth RealPages.com advertisers on the Switchboard® online directory network (www.switchboard.com). Advertisers will receive priority distribution in the Switchboard.com search results and exposure to Switchboard's more than six million unique users across all 50 states.
"Our relationship with Switchboard brings significant value and benefit to our advertisers. With this agreement, YELLOWPAGES.COM continues to focus on its goal to connect consumers with businesses. Switchboard helps YELLOWPAGES.COM provide the highest quality audience and greatest reach," said Charles Stubbs, president and CEO of YELLOWPAGES.COM. "The YELLOWPAGES.COM network is now one of the greatest providers of Internet Yellow Pages exposure available to advertisers with just a single purchase. This is a direct benefit to advertisers on our three sites - YELLOWPAGES.COM, SMARTpages.com and RealPages.com. We believe YELLOWPAGES.COM and its network sites provide the best online advertising solutions for local advertisers. And we are doing just that - helping to make their phones ring more often and directing buyers to their doors and Websites."
InfoSpace ranks as one of the premier online directory service providers on the Internet. InfoSpace's Switchboard platform offers users local merchant listings and information from more partners than any other online directory. Wherever relevant, these listings will appear in addition to YELLOWPAGES.COM's local advertisers, giving Switchboard users increased access to relevant local businesses and services in their area.
"This agreement emphasizes the increasing value of online directory traffic," said Brian McManus, executive vice president, Search and Directory at InfoSpace, Inc. "We are now able to offer our consumers a better, more relevant online experience by providing YELLOWPAGES.COM's rich and robust content through Switchboard's premiere technology and broad distribution network."
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