AT&T Interactive

Glendale, California | Friday, September 19, 2008

— AT&T Inc. (NYSE:T) today announced that its subsidiary YELLOWPAGES.COM was unanimously selected as the best local search platform in a survey  of national advertisers conducted by Deutsche Bank and the Association of National Advertisers. When asked to rank the local search platforms of major U.S. print publishers from best to worst, all 12 respondents ranked YELLOWPAGES.COM No. 1. The findings underscore YELLOWPAGES.COM’s leadership in local search and highlight the value created by connecting advertisers with customers anywhere, anytime.

“We’re excited and encouraged by the findings of the survey,” said Matt Crowley, chief marketing officer of YELLOWPAGES.COM. “The study validates our investment and commitment to consumers and advertisers. We believe our multichannel approach to local search is a key driver. Whether it is via www.yellowpages.com, our mobile search applications, the YELLOWPAGES.COM local search toolbar or video profiles, our goal is to deliver the best interactive advertising tools for businesses to reach consumers who are ready to buy.”

According to the Deutsche Bank research report, “YELLOWPAGES.COM’s top ranking is due to being viewed as a superior lead-generation vehicle compared to the other websites.” Survey respondents saw the most traffic and highest conversion from YELLOWPAGES.COM. The scale, scope and brand were called out as key advantages. According to one respondent, “YELLOWPAGES.COM by far and away, produces the most leads — the others are not even close.”

YELLOWPAGES.COM is the No. 28 Web site according to comScore’s ranking of the top U.S. Web domains in August 2008. More information about YELLOWPAGES.COM’s mobile search applications can be found at http://www.yellowpages.com/iphone. YELLOWPAGES.COM’s toolbar can be downloaded from www.yellowpages.com/products/toolbar. Information on YELLOWPAGES.COM’s leading advertising solutions can be found at www.listings.yellowpages.com.

YELLOWPAGES.COM bolsters AT&T’s industry-leading portfolio of services that provide local and nationwide residential and business information to consumers and advertising solutions to national and small businesses. AT&T also offers 411, a premier caller-paid directory-assistance service, and 1-800-YellowPages, a free directory-assistance service, and owns the world’s largest print publisher in terms of revenue.

  Deutsche Bank, “Yellow Pages: Frustration in National Channel,” Aug. 26, 2008 — Based on a five question online survey of 12 national yellow pages advertisers in conjunction with the telephone directory committee of the Association of National Advertisers (ANA).