Press Release
AT&T INTERACTIVE AND IDEARC MEDIA ENTER CROSS DISTRIBUTION AGREEMENT
GLENDALE, Calif. and DALLAS | Monday, January 19, 2009
— AT&T Interactive and Idearc Media LLC today announced that they have entered into a cross distribution agreement that will give YELLOWPAGES.COM advertisers and SUPERPAGES.COM advertisers the opportunity for additional online placements on two leading local search Web sites.
The agreement adds significant value to advertisers by extending their reach to consumers and increasing the ability to generate quality customer leads. YELLOWPAGES.COM and SUPERPAGES.COM will now also have the opportunity to share business profiles and other enhanced content from each other’s advertisers providing consumers access to more comprehensive and relevant information.
“Cross distribution of advertisers across YELLOWPAGES.COM and SUPERPAGES.COM creates even greater value for each company’s advertisers,” said David Krantz, president and CEO of AT&T Interactive. “Ad networks and distribution are critical elements for digital advertising. Extending our local search ad network through this agreement helps us to connect advertisers with more consumers.”
While advertisers now have the opportunity to be cross-distributed on both leading Web sites, AT&T Interactive and Idearc Media will each continue to sell their respective YELLOWPAGES.COM and SUPERPAGES.COM advertising products directly.
“The goal of local search has always been to provide consumers with relevant advertising choices and together, both companies, are taking this to the next level by generating more traffic and quality leads creating tremendous value for our advertisers,” said Briggs Ferguson, Internet president at Idearc Media.
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