AT&T Interactive

Glendale, California, New York, New York | Monday, February 08, 2010

AT&T Interactive and TED today announced the availability of the official TED2010 Mobile Conference app. Developed on AT&T Interactive’s Plusmo application development platform, the mobile app offers access to conference information leading up to the event on Feb. 9-13 in Long Beach, Calif. The TED2010 Mobile conference app is available for registered attendees via the mobile web or for download on select major mobile platforms.

"We view the tool that AT&T has created as a great addition to TED2010. The mobile app will enhance the conference experience for TEDsters by making our program guide portable and easy to update; for the first time, we'll be able to push changes to our busy schedule in real time - " said Ronda Carnegie, Global Partnerships Director for TED.

TEDsters are encouraged to use the mobile app to plan their TED experience – with access to the TED2010 program, session details, presenter bios and other event activities. Real-time alerts on TED news and conversations posted to the official ‘TED Blog’ tab make it easy to stay connected with the latest happenings at the show. The ‘TEDActive’ tab offers a way to get information on impromptu ‘meet-ups’ between other TEDsters attending TEDActive in Palm Springs.

“The TED2010 Mobile conference app illustrates the opportunity for publishers to connect people with information and ideas across a broad range of devices,” said Krishna Vedati, SVP-GM of Mobile at AT&T Interactive. “Our collaboration with TED to provide conference information in real time reflects TED’s innovative spirit. The ability to create one app and make it available across multiple platforms is part of AT&T Interactive’s commitment to help simplify content delivery within the mobile ecosystem.”

The official TED2010 Mobile conference app is the first event-focused application developed on the Plusmo platform. Acquired in Sept. 2009, the Plusmo platform enables AT&T Interactive to reduce development time and costs by creating widgets and applications using common web development standards that enable easy deployment across multiple mobile operating systems and devices. Leading carriers, handset manufacturers, and well known publishers have also used Plusmo technology for mobile development.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates–AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse^SM and AT&T | DIRECTV^SM brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive organizations are known for their leadership in directory publishing, advertising sales and interactive local search applications. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine’s list of the World’s Most Admired Companies.

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